A Practitioner leads design thinking based transformation projects in their own area and also participate in cross functional teams. They collaborate with clients, and multiple stakeholders to uncover hidden needs and generate insights.
They are experts in conducting design research activities and can test prototypes for quick feedback. The co- creator being equipped with methods for innovation can generate out to the box ideas and challenge assumptions. They also possess skills to integrate ideas into a storyboard and a concept which they can effectively pitch to leadership team.